All Channels • All Data
All Together
Connect your entire digital stack
Go from raw data to visualization to crystal clarity to actionable insights — with AI Powered analysis
Connect your entire digital stack
Go from raw data to visualization to crystal clarity to actionable insights — with AI Powered analysis
Insight • Action • Autonomy • Governance
Dive deep into your data with reporting tools that let you explore metrics, detect trends, track ROAS, monitor KPIs, and get AI-generated insights on-demand.
Actionable recommendations to adjust budget allocations, catch lagging performers, seize on AI-identified opportunities, and predict the future.
No more waiting for analysts or agency reports. The power of AI has changed the game forever! Make decisions when it matters most.
Govern campaign performance. Get notified when metrics go off-course. Collect and store marketing data to power business intelligence, now and into the future.
Everything, Everywhere, All At Once!
With multiple vendors, and multiple platforms come data silos. DP365 brings them all together into a unified connected dataset. Ready for robust analysis.
No more jumping between platforms or piecing together disparate data. Get reports when your team needs them, and turn data into decisions.
Get blended metrics for cross-channel comparison. Spot trends and target opportunities. Eliminate guesswork with data-backed insights for more informed decisions.
+365 data connections. Custom connections are welcome.
DP365 extracts data from any source, including ad platforms, analytics tools, organic data, CRMs, SQL databases, speadsheets, emails, and other flat files to automate the data pipeline connection.
Raw data is often messy. Transformation is a necessary step. Our semantic process creates consistant terminology, throughout the pipeline, so all data sources can speak the same language.
Explore, filter, drill down, and interact with your data, charts, graphs, tables, and maps to uncover insights. Share your visualization views, and collaborate with team members. Let the data tell the story with DP365.
Gain AI generated insight into performance (i.e. KPI, ROAS, SERP) for all digital channels, campaigns and marketing activities. DP365 reporting includes an executive summary, and the ability to chat with your data.
Want a competitive advantage?
Reduction in manual reporting time
—Novartis
Increase in engagement rates
—Pfizer
Conversion rate compared to traditional methods
—McKinsey
Imagine all of your data sources, analysis, and reporting in a single, united workspace.
Pharmaceutical marketing relies on multiple web channels to furnish drug information (ISI/PI), bring awareness and provide support. Channels include HCP, patient, DE/DA sites, and more. Google Analytics (GA4) is a typical data source.
DP365 connects to scores of CRM platforms—including Salesforce, MailChimp, HubSpot and AgileCRM. By consolidating information from various touchpoints you can adjust strategies (for better return on investment), enhance personalization, and target high-potential leads.
Centralize ad performance data from all popular platforms for both search and display ads. Pinpoint which keywords, ads, and audiences deliver the best return. Move beyond basic metrics (clicks, impressions) to reveal why ads work, showing user engagement on landing pages, and identifying trends. Successful PPC keywords, topics, and messaging can be directly applied to SEO, content marketing, and social media for integrated success. Expose competitive strategies.
SEO analytic data is a cornerstone of a marketing intelligence platform (MIP) because it provides the objective, data-driven insights needed to move beyond guesswork, and optimize digital strategies across all marketing channels. The data reveals precisely what users are searching for, their intent, their interests, and their pain points.
Create more relevant, targeted, and personalized content and messaging, through intent-driven traffic. Leverage the low-cost benefits of SEO traffic, with increased SERP ranking knowledge.
Cross-Channel Synergy: SEO data provides insights that benefit other marketing efforts, ensuring a cohesive brand experience across all touchpoints. For example, high-performing keywords from organic search can inform paid advertising campaigns, and user behavior data from SEO can optimize email marketing content.
Understand customer sentiment, optimize content, prove ROI, and quickly adapt strategies for better business outcomes, moving beyond assumptions to informed, agile decisions. Uncover who your audience is, what they like, and how they interact with your content (comments, shares, saves). Gauge public perception (positive, negative, neutral) of your brand, products, and campaigns through opinion mining.
Sales data analytics is crucial in a Marketing Intelligence Platform (MIP) because it bridges marketing efforts with actual revenue, revealing customer behaviors, optimizing sales funnels, personalizing campaigns for better ROI, identifying trends, improving forecasting, and enabling real-time, data-driven decisions for smarter resource allocation and increased profitability. Sales data enables the identification of high-potential market segments and specific healthcare professionals (HCPs) who are most likely to prescribe a given medication.
Flat data structures help consolidate fragmented information from various internal and external sources. It also offers the ability to quickly analyze large volumes of data (such as prescription patterns, patient demographics, and HCP engagement signals) allowing companies to rapidly adjust marketing strategies and messages. This leads to more personalized healthcare provider engagement, target high-potential customers, and improved resource allocation in real time, through machine learning algorithms.
DP365 accelerates development through an orchestrated systematic process. Each module snaps into place seamlessly.
Convert complex into clarity
DP365 preps your data for AI machine learning (in a semantic model) for natural language interactions with accurate, relevant, and intuitive reporting results. AI Insights reports leverage and communicate with Large Language Models (LLMs) through a customized series of prompts.
AI Insights is the DP365 reporting application. AI generated periodic reports summarize activity and performance, display visualizations, offer recommendations, provide insights, reveal issues, and discover opportunities.
Create your own reports as needed. Use the AI Agent for ad-hoc insights, beyond the scope of AI Insights. Accelerate the decision-making process, in the moment. Blend human intelligence with the power of AI to answer targeted questions.
Ask questions (in natural language - english only), and get answers related to a single report, a campaign or your entire digital ecosystem. Ask a question about report content or summarize key insights. Request visualizations (graphs and charts) along with report summaries.
Empower and reshape how your organization accesses, manages, and acts on data
Bring all data sources into a central business intelligence hub. Explore, probe, discover and fact-find, effortlessly. Easily find out what's going on out there!
Accelerate the decision-making process, in the moment. Discover opportunity, without delay. Blend human intelligence with the power of AI to answer targeted questions.
Gain autonomy and independence with a centralized semantic layer-your single source of truth. DP365 is a governed and scalable data experience that puts you in control.
Storing historical marketing data is now mission-critical. Data Ownership. A stakeholder-owned data warehouse supports AI-informed strategies and preserves institutional knowledge.
DP365 is a comprehensive business intelligence platform specifically designed for pharmaceutical digital marketing analytics. It's a modular ETL (Extract, Transform, Load) solution that consolidates data from multiple digital marketing platforms.
DP365 transforms complex marketing data into semantic form, making it accessible through interactive visualizations, AI-powered insights, and an intelligent conversational agent that lets you "chat with your data" in plain English.
Just about. Along with the power of AI Business intellegence, DP365 delivers autonomy and ownership. If the goal is to
Autonomy and ownership puts you in the driver's seat, now and into the future. It's a big deal! Schedule a demo for full details.
While platforms like Google Analytics provide valuable data, DP365 goes several steps further for pharmaceutical marketers:
DP365 connects with over 365 data sources. Here are a few examples.
DP365 is specifically built to analyze the dual-campaign strategy common in pharmaceutical marketing including, side-by-side metrics showing how each campaign type drives user acquisition, engagement, and conversion, along with allocation recommendations between branded and unbranded spend based on performance data and strategic goals
DP365 goes beyond descriptive analytics to provide strategic, actionable recommendations prioritized by potential impact:
DP365's conversational AI Agent (Chat with Your Data) allows you to ask questions about your marketing performance in natural language. Capabilities include:
Example questions:
Yes—DP365 is designed with pharmaceutical compliance requirements in mind:
Absolutely—DP365's modular architecture is ideal for pharmaceutical companies managing multiple brands:
DP365 uses flexible, modular pricing based on your needs. DP365 serves small teams with 2-3 data sources, mid-size marketing teams with comprehensive integration, and large pharmaceutical brands with multiple products and complex requirements. As a result, SP365 pricing is unpublished.
Schedule a demo for an immediate quote.
The implementation timeline for basic DP365 dashboards, with AI Agent, has a 2-4 week turn around, while mid-sized applications require 4-8 weeks, and enterprise implementations are typically 8-12 weeks.
Included with all DP365 deliverables:
Schedule a DP365 demo or chat with a specialist to learn more
