Mobile marketing is white-hot! Why? The return on investment is unprecedented.When planning a mobile strategy, it's important to keep a few things in mind. The mobile visitor expects something. They expect a discount, to be informed, to be entertained or simply to be engaged. Design your mobile campaigns to meet your goal(s), to present a strong call-to-action and to engage the mobile visitor.
One of the most cost-effective tactics is to incorporate mobile engagement into existing collateral.If you distribute or display coupons, mailers, fliers, signs, banners, brochures or have ads in magazines or newspapers, a QR Code or Microsoft TAG will add a digital dimension and extend the shelf-life of advertising campaigns.